What Is a Keyword?Keywords are those descriptive words, usually nouns, that are associated with specific disciplines or industries. Keywords are important because they are considered standardized for specific industries. For example, if you were an accountant, keywords would include: cost accounting, budget analysis, auditing, tax, etc. Keywords can be critical in the world of software management and job searching. Employers and recruiters may take your resume and cover letter (especially if sent electronically) and do a computerized search for keywords or descriptors that match the profile they are seeking. Think of it as a pre screening process. For example, a finance director for Microsoft hiring a staff accountant might have a scan or search of resumes and cover letters completed for the words listed above, and if they aren’t on your mate-rials, you could miss the first cut.Keywords play an integral role in two areas of the resume screening process. One is the human element, when hiring and non hiring managers are screening resumes for words and phrases that match the criteria they are seeking. The second is the computer search, where computers search the data on many different resumes to select those that match the words and phrases. That is how posted resumes on Websites like Monster.com work.
Now that 70 percent of job searches are conducted online, and resumes are processed by computers programmed to scan for keywords, knowing the right keywords--or buzzwords associated with a profession, industry, or job function--and how to use them effectively has never been a more critical job-search skill.The most comprehensive reference of its kind, this powerful resume-writing resource gives readers instant access to 2,500 indispensable keywords germane to 300 careers in nine employment categories--from business, the law, and health care, to the arts, education and media and shows how to use them effectively.In 2,500 Keywords to Get You Hired, readers will find:
- Keywords for hundreds of individual careers
- A complete listing of critical keywords for each career
- Boxed examples demonstrating how keywords can be deployed strategically in a resume
- Sample resumes incorporating keywords.
Express Your Opinions in comments