What
Is a Keyword?Keywords are those descriptive words, usually nouns, that
are associated with specific disciplines or industries. Keywords
are important because they are considered standardized for
specific industries. For example, if you were an accountant,
keywords would include: cost accounting, budget analysis, auditing,
tax, etc. Keywords can be critical in the world of software management
and job searching. Employers and recruiters may take your resume
and cover letter (especially if sent electronically) and do a
computerized search for keywords or descriptors that match the
profile they are seeking. Think of it as a pre screening process. For
example, a finance director for Microsoft hiring a staff accountant
might have a scan or search of resumes and cover letters
completed for the words listed above, and if they aren’t on your
mate-rials, you could miss the first cut.Keywords play an integral role
in two areas of the resume screening process. One is the human
element, when hiring and non hiring managers are screening resumes
for words and phrases that match the criteria they are seeking. The
second is the computer search, where computers search the data
on many different resumes to select those that match the words and
phrases. That is how posted resumes on Websites like Monster.com work.
Now that 70 percent of job searches are conducted online, and resumes
are processed by computers programmed to scan for keywords, knowing the
right keywords--or buzzwords associated with a profession, industry, or
job function--and how to use them effectively has never been a more
critical job-search skill.The most comprehensive reference of its kind,
this powerful resume-writing resource gives readers instant access to
2,500 indispensable keywords germane to 300 careers in nine employment
categories--from business, the law, and health care, to the arts,
education and media and shows how to use them effectively.In 2,500
Keywords to Get You Hired, readers will find:
- Keywords for hundreds of individual careers
- A complete listing of critical keywords for each career
- Boxed examples demonstrating how keywords can be deployed strategically in a resume
- Sample resumes incorporating keywords.
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