Purple Cow Transform Your Business By Being Remarkable Seth Godin

Purple Cow Transform Your Business By Being Remarkable Seth Godin book pdf free download.

This book is about the why, the what, and the how of remarkable.Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

The marketing department takes a nearly finished product or service and spends money to communicate its special benefits to a target audience. This approach no longer works.

This is a book about why you need to put a Purple Cow into everything you build, why TV and mass media are no longer your secret weapons, and why the profession of marketing has been changed forever.

Purple Cow Transform Your Business By Being Remarkable Seth Godin book  cover page