Wednesday, 19 September 2018

The Fall of Advertising and The rise of PR By Al Ries and Laura Ries

 The Fall of Advertising and The rise of PR By Al Ries and Laura Ries book pdf free download.

Advertising should follow PR in both timing and theme. Advertising is a continuation of public relations by other means and should be started only after a PR program has run its course. Furthermore, the theme of an advertising program should repeat the perceptions created in the mind of the prospect by the PR program.
The Fall of Advertising and The rise of PR By Al Ries and Laura Ries cover page
The Fall of Advertising and The rise of PR By Al Ries and Laura Ries cover page
The Fall of Advertising and The rise of PR By Al Ries and Laura Ries Contents:
  • Advertising and Car Salesmen
  • Advertising and Art
  • Advertising and Creativity
  • Advertising and Awards
  • Advertising and Awareness
  • Advertising and Sales
  • Advertising and the Dotcoms
  • Advertising and Credibility
  • The Search for Alternatives
  • The Power of a Third Party
  • Building a New Brand with PR
  • Rebuilding an Old Brand with PR
  • Establishing Your Credentials
  • Rolling Out Your Brand
  • Building an Educational Brand
  • Building a Geographic Brand
  • Building a Booze Brand
  • The Missing Ingredient
  • Dealing with Line Extensions
  • Dealing with Names
  • Maintaining the Brand
  • Keeping On Course
  • Firing On All Cylinders
  • The Differences Between Advertising and PR
  • Advertising Is the Wind. PR Is the Sun
  • Advertising Is Spatial. PR Is Linear
  • Advertising Uses the Big Bang. PR Uses the Slow Buildup
  • Advertising Is Visual. PR Is Verbal
  • Advertising Reaches Everybody. PR Reaches Somebody
  • Advertising Is Self-Directed. PR Is Other-Directed
  • Advertising Dies. PR Lives
  • Advertising Is Expensive. PR Is Inexpensive
  • Advertising Favors Line Extensions. PR Favors
  • Advertising Likes Old Names. PR Likes New Names
  • Advertising Is Funny. PR Is Serious
  • Advertising Is Uncreative. PR Is Creative
  • Advertising Is Incredible. PR Is Credible
  • Advertising Is Brand Maintenance.
  • PR Is Brand Building
 https://drive.google.com/open?id=166t61oVCgqPF-LQjZzdPzMZCgDjTm48O

2 Comments

This book, The Fall of Advertising and The rise of PR By Al Ries and Laura Ries, offers a deep insight into the revolutionary ideas that came about in advertising and marketing industry. I highly recommend it for whoever works in this field

The Fall of Advertising and The rise of PR By Al Ries and Laura Ries

The book draws strong comparisons between the two disciplines, outlining the tangible benefits of both disciplines as marketing subsets, and then goes on to explain why PR is to become the dominant force in brand building.


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