The Ultimate Sales Machine will put you and your company on a path to success and. more important.help you stay there. Too many managers jump at every new trend, but don't stick with any of them. Instead, says Holmes,focus on twelve critical areas of improvement--<meat a time-and practice them over and over with pigheaded discipline.The Ultimate Sales Machine shows you how to tuneup and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area. Holmes offers proven strategies for:
Marketing: Get more bang from your Web site,advertising, trade shows, and public relations
Sales: Perfect every sales interaction by working on sales, not just in sales
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