The 22 Immutable Laws of Marketing Violate Them at Your Own Risk by Al Ries and Jack Trout

 The 22 Immutable Laws of Marketing Violate Them at Your Own Risk by Al Ries and Jack Trout book pdf free download.

In "The 22 Immutable Laws of Marketing Violate Them at Your Own Risk by Al Ries and Jack Trout " book the author has analyzed marketing principles in some detail. He has developed strategic models of the marketing process, including a physical model of the human mind, which will help popularize under the concept of “positioning.” and the author also developed a military model of the marketplace, which assigns companies and brands to either defensive, offensive, flanking, or guerrilla modes of marketing warfare. After years of working on marketing principles and problems, He has distilled his findings into the basic laws that govern success and failure in the marketplace. He call these principles the Immutable Laws of Marketing, and there are 22 of them. Violate them at your own risk.

The 22 Immutable Laws of Marketing Violate Them at Your Own Risk by Al Ries and Jack Trout cover page

The 22 Immutable Laws of Marketing Violate Them at Your Own Risk by Al Ries and Jack Trout contents/chapters:
1. The Law of Leadership
2. The Law of the Category
3. The Law of the Mind
4. The Law of Perception
5. The Law of Focus
6. The Law of Exclusivity
7. The Law of the Ladder
8. The Law of Duality
9. The Law of the Opposite
10. The Law of Division
11. The Law of Perspective
12. The Law of Line Extension
13. The Law of Sacrifice
14. The Law of Attributes
15. The Law of Candor
16. The Law of Singularity
17. The Law of Unpredictability
18. The Law of Success
19. The Law of Failure
20.The Law of Hype
21. The Law of Acceleration
22. The Law of Resources